Our Story

Chapter 1. Planting Seeds

Our story began back in 2010 when our young founders Rose Brown & John Tierney opened a small cosmetics store in their hometown Birmingham, UK.

Aged 19 and 21, they started playing with the idea of creating a shop and website selling alternative beauty products. On Rose’s 20th birthday, they took a bold step acquiring the keys to their first shop. They celebrated by clearing out old fittings and painting new signage, laying the foundations for something extraordinary.

“We started out selling a variety of brands. Like most people, we had grown up using the same products our parents and grandparents did, never questioning what was inside. But through our experiences in-store and conversations with customers, we quickly understood we needed to offer something far superior.

We discovered that harmful and unethical ingredients are hidden in everyday beauty products — petrochemicals from the oil industry, parabens & carcinogens linked with cancer and hormone disruption, harsh synthetics and skin irritants — all contributing to a toxic load on our bodies. Animal derivatives, testing on animals and palm oil were (and still are) also hard to avoid. This newfound knowledge inspired us to be part of the solution, not the problem.

We saw first-hand that products made with the right natural ingredients had the power to positively transform skin. We learnt how important it is to question what we put on and into our bodies, so that we can truly take care of our skin and do better by ourselves, animals and the planet.

As our standards became more and more stringent, we struggled to find brands that fit with our strict criteria. That’s when we set about developing our own range of products!

Over 2 years we formulated, designed & manufactured our own range of all-natural, handmade and vegan beauty products, devoid of harmful chemicals and harsh alcohols. With over 200 product formulas under our belt, we had created the UK’s largest range of natural & vegan beauty products. It marked a transformative milestone in our journey that has shaped our lives ever since.” ~ Rose Brown, Co-Founder

 

Thanks to Teddy, we discovered a remarkable charity who made his journey home possible. Koh Samui Dog & Cat Rescue do incredible work treating, neutering, vaccinating and de-worming the street dogs & cats in Koh Samui, Thailand. Over 25 years they have helped countless injured and wounded animals with life saving medication and surgery. They also organise feeding projects at local temples. In gratitude for the work they do, we recently made a donation to support their work. Find out more about Koh Samui Dog & Cat Rescue here.

To our Love Tribe, whose support fuels our mission: you’ve helped us create a haven for rebels like Teddy, and impacted the lives of countless other animals in need. You are also saving lives every day by choosing Cruelty Free & Vegan beauty products. Together, we are making a tangible difference. Stay connected with us as we continue to grow the Love Tribe—we rely on your continued support to make our vision of a kinder world a reality.

From our hearts to yours, thanks so much for choosing our products and supporting us over so many years now. We would not have been able to realise our dreams of creating revolutionary beauty brands or our own rescue sanctuary without you. ~ With Love, Rose & John

Chapter 2. Teddy's Story

In the summer of 2012 we proudly launched our first brand and the worlds first stores dedicated to natural, vegan, and alcohol-free beauty products. Our unique offering quickly attracted global entrepreneurs eager to join our revolution.

We expanded swiftly across Europe and South East Asia, establishing specialist stores dedicated to selling our products in 8 countries and distributing to over 40. We made history as the youngest creators of a franchised brand, aged 21 and 23.

This exciting time in life allowed us to drive significant change in the cosmetics industry, improving the health of hundreds of thousands of people and saving countless animals with our 100% vegan and cruelty-free products.

Then in 2015, a business trip to Malaysia led us on an unexpected detour to Thailand, where we met Teddy Bear, a charming and mysterious street dog who stole our hearts. He became our constant companion, and we soon found a way to bring him home to Albion.

Teddy’s origins remain unknown, but his destiny was clear. He inspired us to create “Teddy’s Forever Home for Rebels and Rascals,” our mini-sanctuary for rescued street dogs. Teddy now lives with 4 fellow former street-dogs, 3 sisters and a little brother all lovingly rehomed from our Charity Partners in Bulgaria. With your help, we aim to rescue more animals in the years to come.